Tuesday, December 9, 2008
What I think sets apart successes from failures are those that find adversities and ADVERTISE them and those that find adversities and look for ways to make them ASSETS!
After half of a year dedicated to the idea that people really are interested in the artisan community and then researching, promoting and marketing my jewelry shoppes from various online retailing sites, I came to an enlightening conclusion that I had heard over and over again...
"These sites are really just SELLERS selling to SELLERS!"
After all, before I learned about them from another seller, and joined to sell, I had never heard of them either!
And so I started researching about how I could get BUYERS to find MY STORE of handmade goods and I stumbled across a couple of interesting blog posts...
"I wish I could register for my wedding at Etsy.com!"
"Oh, I'd LOVE it if everyone would get me Etsy.com stuff for my baby shower!"
After searching for several days, I found ONE online registry where registrants could add Etsy.com item numbers to their wish list of goods along with the likes of Macy's, Bloomingdales, ToysRUs, etc.
I thought, "Hey! I CAN DO THIS!" : a Handmade Registry - a place where everyone can create a personal page with a list of their favorite items from only HANDMADE RETAILERS!
Won't be able to find Macy's HERE!
Then the daunting task of figuring out HOW TO DO THIS! With neither the desire to wait what must surely take months to create, nor the funds to support it, I remembered a site that I was introduced to where members could customize their pages to create their own social networking site! And myHandmadeRegistry.com was born!
It's still in its infancy, but I believe it can grow into a powerhouse tool!
It is NOT just another Networking Group - our platform happens to be BUILT as one, but this is my vision...
Imagine the now millions of artisan shoppe owners that flood the gates of the Handmade Community. Now imagine how many times just this past week each one of those members have been asked, "What do you want for Christmas? Hanukkah? Birthday? Anniversary?"
myHandmadeRegistry.com is designed for these shoppe owners to share their Wishlist with their families and friends - especially those that have such a hard time shopping for them! Imagine the incredible relief husbands and boyfriends will feel knowing that there's a place where she has pictures of everything her heart desires and all they have to do is CLICK ON IT and it takes them right to the check out counter! (no offense guys - I KNOW there are many of you that are godsends! but let's face it - this is the promise land for most of you!)
This registry now opens up the artisan marketplace to so many more people!
But lets take this another step further...
I've created GROUPS within the community that I plan to market for OUTSIDE OF THE ARTISAN COMMUNITY - for expectant parents, a house-warming group to share decorating tips on a budget and find that special accent piece, and my favorite :
my $5000 Handmade Wedding!
These days the Platinum Weddings we see on WE are becoming more and more of a fantasy to most of us...
But lately, I've been finding myself watching those shows and saying... "I can do THAT" and "oh! I saw something like that in the forums last week for 1/100th the cost!
My vision in this group is to link these dreaming brides with Handmade Retailers who can make those pictures come to life in quality and affordability!
Members of this group can create BLOG posts on their pages with images of the various ideas for their fantasy wedding with tags relating to the items such as "dress", "invitations", "jewelry", "favors", etc. Vendors who can provide those products or services can then find and leave comments on their BLOG where they can also attach images, sketches, estimates...
How wonderful will it be to have such an incredible resource at your fingertips - remembering first and foremost that the most priceless resource in any network is building relationships - someone will always know someone who can help you fulfill your dreams!
...A place where brides can take those black and white fantasies and turn them into vibrant rainbows of possibilities while keeping as much green in their pockets!
I look forward to a million more endless possibilities with this project and welcome any new ideas, suggestions, questions... but PLEASE COME JOIN US and share what an amazing community of artisans and talented business supporters we have among us!
siempre - dorana